Meet The Team
Founder, Ryan Watson
Ryan Watson is a proven and recognized expert in the mobile app marketing industry. A Montana native with deep roots in hunting and the outdoors, Ryan combines authentic audience insight with technical marketing excellence.
As Director of Growth Marketing and Marketing Engineering at onX, Ryan built and led a key team that played a major role in fueling the company’s remarkable hyper-scaling. During his seven-year tenure, onX grew annual recurring revenue 10x, expanded headcount by more than 300%, and reached a valuation exceeding $1.4 billion. His efforts contributed to roughly 40% of attributed new membership growth through sophisticated user acquisition, ASO, retention marketing, automation, and full-funnel optimization.
Ryan now serves as CMO/COO at MTNTOUGH Fitness, where he has driven 40-60% year-over-year growth and overseen the successful relaunch and optimization of their premium fitness app for mountain athletes, hunters, and tactical professionals.
He founded his agency to help other mobile app teams replicate the same explosive yet sustainable growth he delivered at both onX and MTNTOUGH.
Sr. UA Consultant,
Garrett Springer
Garrett brings over 10 years of specialized expertise in mobile user acquisition for both gaming and premium subscription apps. Garrett previously served as User Acquisition Marketing Manager at Scientific Games, then SciPlay, where he scaled cost-effective installs and optimized campaign performance in the competitive mobile gaming space. He then joined onX as Growth Marketing Manager, playing a key role in the marketing efforts during the company’s remarkable hyper-growth phase as it scaled toward a valuation exceeding $1.4 billion.
Most recently, he served as Performance Marketing Manager at King Show Games, staying at the forefront of the mobile gaming industry by managing high-volume acquisition strategies and rapid optimization in a dynamic environment.
His core strengths include paid UA channel management, creative testing, audience segmentation, Apple Search Ads, Google campaigns, social ads, DSPs, and developing compounding acquisition systems that focus on quality users and strong LTV. Garrett is recognized for his analytical mindset and proven ability to deliver results in high-pressure, fast-moving mobile settings.
Sr. UA Consultant,
Luke Walawander
Luke brings over 10 years of hands-on performance marketing expertise with a strong focus on mobile app user acquisition and growth. Luke specializes in paid UA strategies, paid social, creative optimization, attribution, and scaling high-quality installs for both subscription and high-engagement apps. He previously held key growth roles at onX, serving as Growth Marketing Manager and Senior Manager of Paid Social User Acquisition. In that capacity, he contributed to the hyper-scaling of the onX Hunt app and product suite during a period of explosive company growth that culminated in a valuation exceeding $1.4 billion.
He most recently served at PrizePicks, where he continued honing large-scale user acquisition tactics in a competitive mobile app space.
Luke excels in paid user acquisition channel management, creative testing, audience segmentation, and building scalable acquisition strategies that focus on high-quality users and strong long-term LTV. He has deep expertise running Apple Search Ads, Google campaigns, Meta/Social ads, and DSPs. Luke is known for his creative and analytical mindset, showcasing his ability to deliver consistent results in fast-paced, high-pressure mobile environments.